10 Best WordPress Lead Generation Plugins To Convert More Leads

Leads, leads, and leads! Businesses these days are aware, more than ever, that generating more leads is important for increasing sales and organic customers. But when a ton of different competitors are screaming about their features all at once, how can you stand out from the crowd, and capture the attention of your potential customers? How can you ask the right questions to get the right answers?

The solution lies in using an interactive, effective, and benefit-driven lead generation plugin!

Table of Contents

What is Lead Generation?

Lead generation is an important step in the process of turning website visitors into customers. It can be done in a variety of ways. For example:


  • Using a Cost Calculator to know about the cost of your products and services.
  • Submitting a contact form on your website.
  • Contact someone at your company through the chatbox.
  • Making a call to the support team through the call button.


According to a Hubspot study, interactive content can lead up to 47% more conversions as compared to passive content. But what type of interactive content can work best for most of your website visitors?

According to Google trends, the largest number of queries for online businesses are cost-related. Can a cost calculator serve as a lead generation plug-in?

Let me explain this with a knock-knock joke!

Knock! Knock!

Who’s there?

Can you tell me the cost of this blue shirt in your online store?

“Fill out this 15 field form before you know anything about our business.”

*The lead flies away.

Knock! Knock!

Who’s there?

Can you tell me the cost of this blue shirt in your online store? 

Sure! place it in our Cost Calculator and download your quote in pdf. 

*You get the email address for further communication. The lead changes into the prospect. 

The outcome of the Story

If a WordPress lead generation plugin enables you to instantly answer the queries of your consumers and provide value, you can expect faster lead nurturing and better conversions. 


 Cost calculators can serve as a great interactive tool as they answer cost-related queries, 24/7, accurately, and transparently. So they are one of the most effective lead generation plugins. 

Besides the ones focused on cost, various other types of plugins generate leads in different ways. This blog post will share 2 plugins for each lead generation category, an expert pick, and an alternative option. This way we will provide a comprehensive list of plugins offering a variety of lead generation solutions. 

Best WordPress lead generation plugins for Optimal Growth

Following is our list of plugins for lead generation.

1. Stylish Cost Calculator

Provide Instant Quote through a Badass Lead Generation WordPress Plugin

Stylish Cost Calculator allows users to view detailed & itemized price breakdowns as well as download & print quotes. Users can also visualize your products or services’ cost while they’re browsing your site. Turn this into a lead generation tool by removing the payment buttons and total price, encouraging your users to give you their email to download their PDF quote form.

Some of its benefits are: 

  • Building an email list fast. 
  • Qualifying leads based on how people complete the form.
  • Increasing time on page and boosts engagement.
  • Reducing bounce rates.
  • Providing beneficial information to your users. 

 You can add sliders, dropdowns & checkboxes with a drag-and-drop form builder. Its powerful features allow you to collect email addresses from your visitors for a customized quote. 

Price: Premium license for 1 site costs $99. 

Alternative- Cost Calculator Plugin

Build Any Type of Estimation Forms in a Few Minutes​​

Another alternative to Stylish Cost Calculator is Cost Calculator Plugin. It is the perfect tool for estimating project prices. It comes with a customizable calculator that can be easily changed according to your needs.

Some of its integrations are: 

  • PayPal 
  • Contact Form 7

 It is a great lead gen wordpress tool due to the following cool features: 

  • Text Boxes to fill in additional descriptions. 
  • Numeric Slider
  • Advance Dropdowns
  • ReCaptcha to protect from spamming
  • The show, hide, or reset elements 
  • User-friendly back-end editor

The calculator can be used as a lead generation plugin, however, it has limited features as compared to the Stylish Cost Calculator Plugin. 

Price: Regular license costs $29 and extended license with all the premium features costs $954. 

2. Opt-in Monster

Reduce Your Bounce Rate with an Easy to Use WordPress Lead Capture Plugin

OptinMonster is an effective lead generation solution to reduce bounce rates. Use its high-performing, pre-built templates to create WordPress popup forms that convert your visitors into leads and customers. Choose the perfect campaign type which easily matches your intent and place it on your landing page. 

Take your lead generation efforts to the next level with some other cool features: 

  1. Exit Intent Popup Form 
  2. Retargeting with Advanced Features
  3. Followup Campaigns 
  4. Powerful Analytics
  5. Create customizable lead generation opt-in forms with irresistible calls to action. 

Price: It costs from $9/month (billed annually). Pro Plan comes with features like Exit Intent technology and Yes/No forms and costs $29/month.

Alternative- ThriveLeads

Design and Deploy Any Type of Optin Form Faster Than Ever

Thrive Leads is an alternative to OptinMonster, that you can use to generate a beautiful optin form for your business. It’s an easy-to-use, user-friendly plugin that can be used with any WordPress theme.

Thrive Leads combines every type of opt-in form you need in one single plugin. Some of its benefits are:


  • Get a massive conversion boost by showing relevant, highly targeted offers to your visitors based on posts, categories, tags, and more.
  • Build hyper-targeted and profitable lists. Use the plugin to automatically increase your conversion rate.
  • Get an advanced but very easy-to-use A/B testing feature.
  • Use a simple drag-and-drop editor to create the perfect design every time.
  • See exactly how your opt in forms are performing over time and where your most valuable traffic comes from.


Price: Thrive Leads costs $67.

3.WPForms for Building a Comprehensive Email List

Convert WordPress Leads into Prospects with one of the Eye-Catching Lead Generation Form WordPress

Building and maintaining a contact list is a tiresome never-ending process. Consider this: Every year, 67% of marketers cannot grow the e-mail lists required for their successful marketing program. 

Wouldn’t you prefer a popup plugin that lets you find and target visitors based on your exact goals with all the subtlety of Toucan Sam? (*Follow my nose, it always knows!)

Increase your email subscribers with a WPForms.

WPForms allows you to integrate all of your favorite marketing services with your email subscribe form. The free version integrates with Constant Contact, so you can create newsletter signup forms to grow your email list. 

Some of the templates of this popup builder include: 

  • Unlimited popups for a newsletter signup form
  • Content download opt in form
  • Online event registration form
  • Request a quote form
  • Contest entry form
  • Neighborhood events questionnaire form
  • Personal trainer signup form 


WP Forms cost $39.5 billed annually. 


Create Interactive and Smart Forms Directly From WordPress

Tripetto is a free alternative to WPForms. It’s a great WordPress popup plugin that lets you create all sorts of different forms without any restrictions. 

With advanced technology, Tripetto lets you build beautifully interactive, conversational forms that are more engaging than ever. Easily store data in the WordPress database by collecting responses from your customers. The storyboard shows you what goes where and always aligns your arrangement while you move things around. 


The smart zoom lets you quickly go into and out of any area on the storyboard to offer precision in your design. 

Price: It is billed annually at EUR 89 per year for a single site.  

4. LiveChat-Communicate with Your Visitors via Chatbox

Spoiler Alert: Alternative to LiveChat is a Free Lead Generation Plugin WordPress

Imagine the last time when you left a website without buying anything. It almost always happens when you need more information about a product or service. How about installing a plugin that allows you to connect with your customers through voice chat in less than 30 seconds?

Click on LiveChat.

The LiveChat plugin places a chat button in the bottom right-hand corner of your website. Visitors can click on this to chat with your team in real-time. Support team members don’t need to be logged in to WordPress to use LiveChat. They can use the Live Chat app both on their laptop or mobile device.

Create a chat experience your customers know and love with this application. This badass lead generation tool lets you respond quickly and faster every time. 

When you solve customer problems proactively, anticipate their questions and be ready with responses, communication is effective and faster, more than ever. Use LiveChat chat tools to create a customer chat experience you know and love.

It costs from $16/month (billed annually) with a 14-day free trial.


Never Miss a Lead Again with Customer Chats

Without the presence of customer service to answer the queries of your clients, your website looks like an abandoned ship. (Hello, anybody here?) Tawk.to allows you to communicate with the visitors through a chat box, increase engagement, and capture leads.

The branding feature allows you to edit messages and reflect your brand’s voice and look. Personalize your communication with all the GIFs and emojis. 

Customize the welcome message according to your preference. Create multiple bots to attend to various customers even when you don’t have many active agents. 

Monitor all the visitors and traffic analytics to tweak your marketing strategy accordingly. The app works seamlessly with Android, iOS, Windows, and macOS so you can have the option to use any of your smart devices.

The cool thing about it is the fact that it is free to use and can be used on any theme on your wordpress site.

5. WP Call Button for Talking to Your Customers

Instantly Talk to Your Consumers with this Awesome lead gen wordpress Plugin

*Cold Calling is dead! Literally, nobody wants to answer an unwanted call at an unwanted time. However, if you could answer the call of a prospect when she is trying to find information about your business, you might close the deal.

 WP Call Button allows you to do that.

Add a beautiful call now (click-to-call) button on your website with just a few clicks, and zero coding skills. This plugin is 100% mobile-responsive which means that it will always look great on all devices (mobile, tablet, laptop, and desktop) WP call button is also highly optimized for web and server performance because we understand the importance of speed when it comes to SEO, marketing and conversion.

Alternative: Excitel

Quick responses lead to happier customers.

If your audiences get a silent treatment at your website, they vent out on social media. Wouldn’t you require a plugin that could stop this kind of negative impression?

Install Excitel for improving engagement and grabbing more leads.

Excitel allows webmasters to set the hours at which a website visitor can call the business. That way, you are sure to respond whenever someone calls. 


Some of its benefits are as follows:

Price: The starter package is free to use. The Medium package costs $20 a month and allows 10 users to receive calls from up to 3 websites. The Enterprise Package is billed annually at $300.

Our Pick: Best WordPress Lead Capture Plugin is Stylish Cost Calculator

Lead generation is critical for the growth of your business. How you do it depends on your marketing strategy. Choose a plugin according to the particular lead generation solution you are looking for. 

If you use the Stylish Calculator Plugin on your website, you can grab the attention of your potential customers by providing a much-needed service i.e. informing about the cost of your products and services. It increases engagement and prompts the visitors to make a purchase decision. Generating leads has never been easier!

What’s better, is that Stylish Cost Calculator allows you to add a field that encourages leads to input their email address for further communication. 

Its engaging templates allow you to customize the look and feel of your calculator form to be viewed on every device.

Key Takeaway: Install a Lead Generation Plugin for More Conversions and Sales

Lead generation plugins allow faster growth of your business as they help you grab the attention of potential clients. Choose your favorite plugin from the list given above according to the particular solution you are looking for. 


When you use the right lead capture plugin, you’ll have an easier time creating lead capture forms for your website. Plus, they’ll give you the creative freedom you need to put all of your best marketing ideas into practice.Increase your target audience by getting them to sign up for your email list. 

Grow your customer base and multiply the opportunities for closing deals, making sales, and boosting your bottom line.

A good lead generation plugin can allow you to use different opt-in options e.g. floating bars, scroll boxes, etc. They also allow you to target the right people


Are you ready to capture more leads? Which plugin are you going to use on your website? Let us know in the comments.

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